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European, national and local governments have committed themselves to various sustainability objectives for 2030 and 2050. In order to achieve the sustainability objectives, clients are purchasing sustainably. This is done by tendering with the Environmental Cost Indicator (MKI). In MEAT tenders, the client offers an award discount for a reduction in the MKI score of a project. This stimulates the entire chain. Contractors are rewarded for a cleaner working method and will invest in new pieces of equipment. Producers will be rewarded for producing more sustainable products and will invest in new production techniques, greener transport methods and focus on more sustainable material types.

To enable investments in the entire chain, It is important that clients communicate what the value of sustainability over the long term. EcoReview has developed a set of instruments to measure the value that clients to provide insight into sustainability. This allows the entire chain to make a more balanced decision in the sustainability strategy.